5 Best Practices for Employee Referral Programs

5 Best Practices for Employee Referral Programs 5 Best Practices for Employee Referral Programs Organizations with highly driven referral cultures have always looked at best practices revolving around the basic principles of the program itself like responsiveness of the referral program, referral rewards, communication, etc. Following best practices in referral programs can help you benefit from the positive experience of others who have experimented with new referral initiatives with a great deal of success. It also gives you the opportunity to learn from the mistakes of others so that you have a greater chance of success with yours.1. Brand your Employee Referral ProgramIn todays world, the success of the program depends on the marketing effort behind it. A well marketed program with flaws has a greater chance of succeeding than a fantastic program being run without any marketing effort behind it. Brand the referral program with a catchy name and logo like Microsofts SpreadtheLov e website or Hewitts Gift a Hewitt Life. A catchy name and tagline gives the referral program a purpose beyond merely staffing the company and entrusts upon employees the cause of organization building, a much more compelling and motivating objective to work for. The name, logo and tag line should be arresting and catchy enough to catch the attention of employees and generate recall whenever displayed. Market the program through posters, events, and distribution of collaterals with the program name and logo prominently displayed. Referral merchandise prominently displayed in the office can be a big hook to draw employees to the referral program.2. Create awareness about your referral programClosely tied to marketing of the referral program is communication. A referral program which fails to reach the employees will never be able to fully engage them and make them willing parteicipants in the referral program. In todays technology-driven world, there is no dearth of communication cha nnels, be it emails, 24-hour help line, employee chat, blogs, online videos and tutorials newsletters and even town-halls- any and all of them can be used to constantly update employees regarding the referral program, share successes and take feedback for program improvement.3. Integrate Social Media to the referral programNo employee referral program today is complete without social media integration. Advanced employee referral tools like ZALP use social media to unleash the potential of your referral program. The online world today is as much a part of our everyday life as the physical world we inhabit and hence maintaining an active presence online has become a key social imperative for everyone. Social media presents organizations with the unparalleled opportunity to tap these employee connections for organizational hiring through referral programs. With an integrated social media platform, employees can share job postings with all their networks as well as upload profiles of th eir social connections for job openings at the click of a button. The vast reach of the social media means that employee job sharing can potentially reach hundreds of thousands of people in virtually minutes, something which would require the organization to invest millions of dollars to achieve in the physical world.4. Have a reward management systemReferral rewards continue to be the biggest driver of motivation for employees to participate in the referral program. However, referral rewards can only motivate if they are in line with employee expectations, else they might turn out to be counter-productive, harming the cause of referrals more than helping. Introduce a reward program that seeks to reward everyone in some or the other way for participating. The bumper reward remains for the employee with the successful referral, but it is also important to recognize the contribution of employees who have referred but whose candidates have not made it to hiring. Recognition can be by w ay of hand written appreciation notes, public acknowledgement of contribution in newsletters and town-halls, gift cards and even small tokens like reserved parking space for some days. This helps keep employees proud and happy to be participating in the program and keeps referrals coming in.5. Keep your employees updated on the referral statusLastly, nothing beats a referral program that responds to employees within a quick time window. A program that responds fast to employees conveys the simple, yet strong message that it cares for employees and their time. Ensure that employees receive regular updates on candidates referred by them employee queries are responded to within definite timelines and feedback on candidates, whether good or bad is shared within reasonable time frames.These small measures can go a long way in building an organization with a world class employee referral program, one which will help the organization hire the best talent in town and achieving higher output , by incurring only a fraction of the cost.

Let your fearful crocodiles bite the dust instead of your relationships

Let yur fearful crocodiles bite the dust instead of your relationshipsLet your fearful crocodiles bite the dust instead of your relationshipsWhat if therbeie were no wrong opinions? Then what would our world look like? How would we relate to the people we care about differently? According to Gallup, polarization in the US is at an all-time high. For example, Democrats and Republicans have never before diverged so much on issues like how much power the federal government should have, whether we should decrease the number of immigrants, whether gun laws should be stricter and whether global warming is sohonigweinhing to worry about. In my country of origin, the Netherlands, there is a similar trend. Says one prominent Dutch writer What surprises me is how polarized we have become.We know this The more we judge each other, the weaker our relationships become. And the weaker our relationships become, the less were able to enjoy and work together towards common solutions. Judging others d oesnt feel good, even though we do it all the time. Why do we judge so much, even though we hurt ourselves and others doing it?The word judging comes from the Latin word iudicare to judge, to examine officially form an opinion upon pronounce judgment, and contains the root of the old English word deman which is related to doom and demonize. Our mind has the capacity to form an opinion about something it perceives. This is helpful.Opinions help us navigate our world. Discerning whats effective, helpful, true, connecting and fulfilling is a beneficial consequence of our capacity to judge. Imagine if we were unable to have opinions. Then how would we relate to our experience? And how do we relate to our experience? We can learn about the power of discernment from Helen Keller, the first deaf-blind part to earn a Bachelor of Arts degree, who became an influential writer, activist, and lecturer. Helen became deaf-blind at 19 months old when she contracted a disease that doctors were unab le to diagnose. Take a moment to imagine what it would be like if you became deaf and blind as an infant. How would you relate to the world then? How would you feel?You wouldnt be able to hear or see anything. Youd be in total darkness, and in deep silence. Youd have thoughts and feelings. Youd be able to smell, taste and touch. And how would you make sense of your experience if you hadnt heard or seen a single word in your life? How would you relate to others then? This was one of the first things Anne Sullivan, Helens tutor helped her with how to make sense of her world and communicate with others. She did this by spelling words in Helens hand. For a while, Helen didnt comprehend what was happening. Why was this woman touching her hand so much? Why was she repeating the same movements over and over? Weeks went by and, then, one day, as Anne was spelling w-a-t-e-r in Helens hand while holding her other hand underneath a running faucet, Helen grasped the meaning of what Anne was sh owing her. She comprehended that the motions of Annes fingers had something to do with the substance she was feeling in her other hand. Helen wrote in her autobiographyI stood still, my whole attention fixed upon the motions of her fingers. Suddenly I felt a misty consciousness as of something forgotten - a thrill of returning thought and somehow the mystery of language was revealed to me. I knew then that w-a-t-e-r meant the wonderful cool something that was flowing over my hand. The living word awakened my soul, gave it light, hope, set it freeLike Helen, we learn to relate to our world through language when are very young. Language helps us make sense of ourselves and our world. Language helps us navigate our lives. With language, we learn to make distinctions, understand even dream. Eventually, with language, we write the story of and about our lives. The mystery of language helps us relate to the mystery of our lives. Language helps us discern. Thats some of the good nachrich ten about our capacity for language.The bad news is that, like with any tool, we can use language for a benefit, or for harm it all depends on the intention and skillfulness of the tool user. Unfortunately, the average tool user is elend very intentional or skilled many of us dont think much about the words we think, say and act on. We just do, as if driven by and floating on an unconscious current that propels us forward through life.This current is not random. When we examine it, we may notice that it includes collective and individual stories that consist of motivations, beliefs, needs, and fears what we care about, what we think is true, what we need, and what were afraid of. We can start to learn to navigate unterstellung stories, we can call it our self-talk, by distinguishing between wiser, more compassionate stories well call unterstellung the owl to signify our higher consciousness, and more reactive, fear-based ones well call these the crocodile to signify the part of our consciousness that is glued into our reptilian survival motivations. There is some value in the crocodile, as it helps us to survive physically. Unfortunately, the crocodile is unable to discern between physical and emotional ego survival. It works just as hard to protect our self-images of I am good, I am better than, I am a nice person, I am special and I am I control, to name a few common self-images, as it exerts itself to protect us from being eaten by a tiger or from being hit by a car.Over time we tend to strengthen our crocodile by training it to get really good at its ego-survival job, by gathering and storing impressions snippets of stories, feelings, and images, like short movies about whats a threat to our self-image. It stores impressions about all the times we felt unsafe, unseen, abandoned, offended, ridiculed and lost, and what strategies worked to address these dangers maybe it was crying, pouting, yelling, manipulating, being the special one or the smartes t, pleasing, being submissive or avoiding. Our crocodile interprets everything as a potential danger first and, left to its own devices, it keeps adding to its fear-filled database of what could be dangerous as we have more life experiences. Ever noticed that some people become really scared and closed off, the older they get? Better safe than sorry is the crocodiles motto. Under the influence of the crocodile, considerations such as authenticity, respect, and learning become irrelevant and may be seen too dangerous to even think about. Whatever strategy helps me survive now is what I need yells the crocodile.The crocodile views other humans as potential dangers first. When we interact with someone it will first do the micro-calculations to determine whether this person is a threat or not. Once its made koranvers there is no threat, it starts applying a second filter how can this person help my survival? Think of a stranger coming to your door unexpectedly. What is your first though t? You may wonder Is it safe to open the door? and What do they want? maybe followed by What can I get from this person?Lets do another quick thought experiment. Consider how you relate to your e-mail inbox. Under the influence of the crocodile, you may scan first for any fires and threats and then you may be drawn to a message that makes you feel good, before allowing yourself to focus on what you really need to do. The crocodile calculates how may this person be dangerous to me? How could this person help me? What do I need to do to minimize the danger and maximize the benefit to me?The crocodile keeps it super simple. It doesnt have any time or capacity for nuance, as it needs us to react immediately. Our survival is at stake To help us navigate the potential dangers presented to us by other humans, it tells us one of three categories of survival stories when we relate to others. Story one reads You are helping my survival. Story two goes You are hurting my survival. And story t hree is You dont matter.Unconsciously trying to protect our self-image and driven by the unconscious crocodilian current of You are here helping my survival, we will try to manipulate, please, make false promises we cant keep, control so the person stays for me, put expectations on the other for what they should do for me as a person who is for me, and judge the other person harshly as soon as they dont comply with my expectations of a for me person. Conversely, seeing the other as hurting my survival, the crocodile will try to defend us, annihilating the other person by judging them, shutting us of from them, retreating into our silos and by creating allies, by means of gossip and other forms of slander, to make sure that others will protect us against the perceived source of harm. And what about the people that are irrelevant to our ego survival? The crocodile will treat them as such, by ignoring them, staying cold, disrespecting their needs, and keeping an eye on them to make sur e they dont turn against us and to sense if they cant become potential recruits for our cause after all.Take a moment and think about some of the people you work with. With what ego-survival story does your crocodile try to bias you? Contemplating this question may feel uncomfortable, as it may seem like an exercise in self-judgment. Its not. Were not inquiring into our crocodiles to judge ourselves, but to free ourselves from the crocodilian narratives that limit our relationships. By liberating ourselves from these false stories, we learn to discern more truth about ourselves and others. This can help restore our connection to others to a truer and saner level one that is based upon love, respect, collaboration and clear boundaries, rather than crocodilian transactions in which I try to get my ego-needs met through you, or at your expense.Reflect on this With what stories does my crocodile end up clouding my self-talk about others, in its innocent yet unrelenting attempts to help me survive? And, how do I behave under the influence of these stories? I have listed the three crocodilian relationship narratives below with some of the coping behaviors we tend to fall into when we based our actions on these hallucinationsThree Crocodilian Relationship StoriesCoping Behaviors Under the Influence of the CrocodileYou are helping my survivalFlight FreezeI please you, hiding what I really stand for.I avoid the hard conversations.I conform to the rules, written or unwritten to not rock the boatI always defer to you believing you always know whats best. I hide behind you.I feel anxious about losing you and/or your support.I am your doormat and have no boundaries.I lose my balance and perspective as soon as you disagree with me.I check how many hits my online post or article got.FightI always have an agenda to use you for me.I will retaliate if you disagree with me.I manipulate you so you will stay loyal to me.I try to make you like me or become a follower online to in crease my sense of self-importance.You are hurting my survivalFightI judge you as bad, I make you wrong.I think of you as less than me.I cut myself off from you.I gossip about you and try to find allies to destroy you.I try to convince you that you are wrong and that I am right.Flight FreezeI retreat into my silo.I avoid the hard conversation I withhold my truth.I feel anxious about what youll do next.I hold myself accountable for your feelings, thoughts, and actions.You dont matterForgetI see no value in you.I ignore you, your perspective and your needs.I think of you as less than me.I use you as a disposable resource.You are a thing rather than a fellow human being is one common denominator in all these crocodilian hallucinations. Believing were relating to a thing, we become far less wise, creative and compassionate than we can be. Under the influence of the crocodile, we just as easily dispose of an empty battery as of a person that is of no use to us.This morning I received a n email from a client who I believed was on board with a culture program we are supporting. When I read that he wanted to approach the culture journey very differently, my first thought was how can I defuse your resistance? Under the influence of my You are hurting my survival crocodile, I made him wrong because he didnt comply with my image of what someone who helps me looks like. If I continue to let myself be taken for a ride by this crocodilian hallucination, I will miss out on an important opportunity to learn his perspective and to collaborate with him to co-create a more robust program for the client.I also think of a group of people in a customer tafelgeschirr organization I coached. They share a belief that the engineers they need to influence to help them create sound customer service solutions are an enemy they are intimidated by. They dont dare to go toe-to-toe with the engineers in conflict as they believe the engineers possess the budget and the technical expertise and they dont. Under the influence of the You are hurting my survival crocodile the customer service people shut down, hold back, arent as assertive as they could be in their requests for product improvements with the engineers, and give up. Under the influence of their fearful crocodile, they become ineffective collaborators with their colleagues.Taking the perspective of the engineers, some of them see the customer service folks as irrelevant to their success. Under the influence of the crocodilian narrative You dont matter, they are unable to hear the perspective of their colleagues and miss out on an important opportunity to learn, help customers and add value to the company they are part of.Seeing others as for, against or irrelevant, severely limits our options to relate to our fellow human beings in a fulfilling, collaborative and effective way. How would our relationships evolve if we no longer believed any of these crocodilian stories?I believe Martin Luther King Jr. can teach us about this. Writes Harry Belafonte Radical love is Docs great hallmark. Loving those who are twisting your words. Loving those moving against you. Loving those looking to take your spot and undermine your authority. In the end, Doc is not only offering unconditional love but he is supporting every organization and individual fighting for the liberation of people throughout the globe. He never allows political discourse to overwhelm his revolutionary moral vision.When we free ourselves from our crocodilian ego-survival stories, another dimension of being comes to the foreground our deeper, truer self, which may be about our capacity to be present, to stay true to our purpose and to extend unconditional love. How do we practice this with our colleagues in our day-to-day lives? It all starts with awareness. We can notice within ourselves that were about to give into the crocodilian narrative that we need to cling to people that reinforce our self-image and cringe from people that d ont. When we notice our clingy or cringy self-talk, we can ask ourselves what do I really stand for? What are my highest values? How can I bring these into the conversation rather than giving in to my crocodilian hallucinations? How can I make sure my crocodile doesnt derail my connection and conversation with others? Maybe you stand for truthfulness, respect, and purposefulness. If these are your values, how can you let these set the tone for your conversation, rather than giving into crocodilian fight, flight, freeze and forget fixes?Freeing ourselves from our ego-survival stories, which limit us to a small-minded version of ourselves, we grow in our capacity to love, and become ready to widen our perspective to see the connection between us and everything and everyone. We activate this truer, owl perspective by inquiring what do I truly stand for on a deeper level? What is it that they see and need? What is a wise, compassionate and effective way to take care of all of us?When we give ourselves the time and space to dig underneath our narrow-minded survival stories, we connect to a wider and deeper vision, of who we are and of what is really true. Then we leave the world of crocodilian, polarizing hallucinations and get to enjoy the creative, nourishing play of true relationship.Hylke Faber serves as a leadership coach and facilitator and leads the coaching organizations, Constanceeand the Growth Leaders Network. His first book, Taming Your Crocodiles Unlearn Fear Become a True Leader, was released in May 2018 and was soon selected as one of Bloombergs 10 Best Books on Leadership in 2018. Through his ongoing collaboration between Constancee and Columbia geschftliches miteinander School Executive Education, Taming Your Crocodiles has become the curriculum cornerstone for Hylkes sought-after online learning series, Leader as Coach.

Is appreciation in the workplace changing Yes and no

Is appreciation in the workplace changing Yes and noIs appreciation in the workplace changing Yes and noIs appreciation in the workplace changing? Is it the same as it was 5 years ago? 10 years ago? Does the way we communicate appreciation change over time?

Small Business Management Redefined By Millennials

Small Business Management Redefined By MillennialsSmall Business Management Redefined By MillennialsSmall Business Management Redefined By Millennials ConlanWhile proprietors who are 35 and under make up the smallest age demographic among all small-geschftlicher umgang owners, they are definitely leaving their mark.Tech-savvy and innovative, this new generation is changing expectations, particularly in how they recruit and engage their workforce. They often value workplace flexibility in their own lives, and extend that mindset totheir employees.Heres a look at the next generation of small-business owners is adapting to the evolving job market by rethinking their management best practices.Using Social Media to Connect and RecruitSocial media has been a boon for small businesses. Its easy to connect with customers and share company culture and insights. Two-thirds of large businesses use social media to recruit according to the Society for Human Resource Management. It also gives smal l businesses a means to effectively compete for top talent.I have had great results using social media to generate interest and find ideal candidates for jobs, says Jon Kline, founder of MKE Production Rental in Milwaukee. Some of our best job candidates have been referred from customers on social media.Placing a Higher Value on Soft SkillsSara Dabby, head of talent at ClickTime, a timesheet software company in San Francisco, acknowledges that recruiting and hiring for a small company is very different from hiring at a large firm. One big difference a candidates interpersonal skills (often referred to as soft skills) will often have a much larger influence on the bottom line.When the successes or failures of the company are determined by teamwork and collaboration, soft skills become more crucial, Dabby says. One bad apple can ruin morale on a small team, so its imperative to weed those out and make sure everyone on the team is positive, friendly and makes peoples lives better.Looki ng Beyond the Usual BenefitsErica Knight is a Millennial business owner who uses unique company benefits and team perks to differentiate her Arizona-based marketing companys culture and recruiting strategy.The Knight Agency offers workers telecommuting options, flexible scheduling, incentive programs, monthly team outings and a team-building activities. Rounding out the available lifestyle perks companys free facial and skincare products from a local spa, free gym membership and up to $100 per month at top local restaurants. Weekly group Pilates sessions help boost team-building efforts and relieve stress at work.Investing in EngagementThis generation of small business owners is also looking for new ways to develop and retain top talent. Employee engagement is very different in small business, especially with Millennials, Kline says. He makes sure to have multiple meetings annually with each employee to find out what their personal goals are and what parts of the job they like the m ost.Because small businesses are so agile, its a lot easier to shape the future of the company around the type of work your employees are particularly good at and enjoy doing, Kline says.Building Something That LastsWhile independence and wealth are common reasons for starting a business, todays entrepreneurs are looking to leave their mark and help others.I started my business because I felt like there must be people out there like me, who needed equipment for small to medium-sized video shoots, Kline says. A lot of people getting started cant afford to buy everything they need. It also helps to have a local resource for learning about the equipment and the industry.Randy and I started the business out of a desire to build something great, says Angie Stocklin, referring to herself and her husband. She is chief operating officer and co-founder of One Click, a Greenwood, Indiana-based company that helps people buy eyewear online.We wanted to create a place where not only we loved to work, but also where our team members loved to work. We wanted to build a business from the ground up that could have a lasting impression on our community.

The Benefits of Resume Wording

The Benefits of Resume Wording The Nuiances of Resume Wording Every one of these phrases can be re-written for increased impact. When youve reviewed resumes in yur field, peruse resumes across fields to learn how to vary the usage of action verbs and receive a feel for what makes a potent accomplishment statement. Resume keywords showcase your particular skills. When you truly consider it, companies usually hire to address problems already being faced. The true educational demands of your management resume will depend only on the industry youre working in. So if youre truly interested in finding job, then you ought to seek out the assistance of such on-line firms. Various kinds of work in the food service industry require resumes with a lot of the very same skills. Before you opt to submit an application for work, always make sure your CV is updated. If youre looking for Resume Wording Examples youve come to the perfect spot. Its crucial that you dont simply apply these resumes verbatim. Resumes are a lot more than merely a very simple collection of your prior responsibilities. Up in Arms About Resume Wording? Perhaps while looking for examples you noticed poor samples throughout the internet. The keywords will catch their eye so that they know where to search for the information that they want and your odds of selection is dramatically improved More information can be found on keywords below. Some customer service resume samples are offered online, and they might have the ability to offer additional helpful tips regarding inclusions, but they might not always have the most optimum structure. For example, if you have an important employment gap since your final position, you can want to use a functional resume rather than a chronological one. It is crucial to target these at the job to which youre applying, otherwise your possible employer will assume that youre sending out resumes at random to a great deal of jobs and that youre not speci fically interested in their job really. You cannot prepare a single resume for a number of kinds of jobs. In reality, if you prefer to occupy in work in the health care field, you will need to use different action words than a particular partie who is aims at work in the sales sector. The 30-Second Trick for Resume Wording Incorrect information could result in a delay in processing your purchase. Customer service takes in many of unique jobs. Resumes have their very own special rules and I demonstrate all numbers as digits since they catch the attention. So with a basic logistics alternative, less price and a good deal of shipping choices, youre in a position to concentrate more on your business. Hence, among the best strategies to boost customer conversion rate is to get a shipping vorkaufsrecht which lets you display the delivery dates. When it has to carry out quick deliveries, a all-inclusive shipping option should have the choice to choose from several transport servi ces. For both national and global shipping, urgent deliveries can make a great deal of problems for you. It is possible to find out more about expert postshere. If youre attempting to create an outstanding bartending resume, have a look at the sample bartender resume below to provide you with some ideas about what to write in addition to how to compose your own. Looking at how others wrote their resumes can provide you some decent ideas. Find out how to approach the work interview by knowing the answers to the most frequent questions. Resume action verbs may have a beneficial and memorable effect on the readers memory. Understanding how to tailor your resume will obviously provide you an advantage. There isnt any reason why your resume must appear amateurish. What the majority of employers really need to hire isnt only an individual that has met the qualifications for a specific role. To do this, you want to explain to new people what can give them confidence you will h ave the ability to donate to the new team. The target of your resume is to secure you the interview. When deciding what to include, you ought to begin by thinking about the nature of your prospective employers, your degree of experience, in addition to the abilities and certifications desired. Resume Wording - the Conspiracy The resume wording needs to be employer-oriented so he knows what you could do for him. Get your resume wording as tight as possible so you wind up with a document thats no more than a couple of pages. When writing your job descriptions you must be careful concerning the word tense. To find some formatting tips for your resume, have a look at our samples.

Most Noticeable Writing Personal on Envelope of Resume to Business

Most Noticeable Writing Personal on Envelope of Resume to geschftliches miteinander The 30-Second Trick for Writing Personal on Envelope of Resume to Business Write On Results is devoted to providing you with experienced and excellent handwriting. A summary statement is a brief expert introduction that you may increase the peak of your resume. Writing Personal on Envelope of Resume to Business - What Is It? Most professional small geschftliches miteinander letters incorporate a letterhead thats comprised of your name, address, telephone number, and email address. If youre one of them, developing a personal branding statement will help you get through the procedure. The procedure for writing an expert mailing address on an envelope is very similar to personal mail, but you have to be aware of the geschftsleben name and the recipients suite number or floor. For this reason, you should talk a business writing handbook when you have any questions or doubt the truth of the Letter Wizard. Its important that you know how to deal with a business letter properly, particularly if youre expecting a reply. You should not be nervous and restless during the period of interview. Because when you satisfy the interview panel or the recruiter, they ought to get a very good impression. As soon as youre well-equipped for an interview, it is going to erase all confusions. The Basic Facts of Writing Personal on Envelope of Resume to Business Be well prepared to modify your resume dependent on the position in which youre applying. Looking on the business website or consulting a business card lessens the possibility of building a mistake. As a member, you are going to get business analyst job alerts sent straight to your inbox so that you can waste no time applying to the ones that youre most interested in. Now that your resume is finished, you can contact the practice room where the true work is finished The Honest to Goodness Truth on Writing Personal on Envelope of Resume to Business If youre writing to a conservative business, you may choose to utilize Times New Roman. Business letters are sent for a variety of factors. Finding a job is a critical part of someones life. Some research could be essential to discover the name (LinkedIn, the businesss website, even Google search are all excellent tools). What is Truly Happening with Writing Personal on Envelope of Resume to Business Curriculum vitae The CV reflects the individuals attitude to the profession. A strong summary statement at the peak of your resume can increase the possibilities of them noticing what youve got to offer from the beginning. Its simple to fall into bad writing habits on the job. Both are crucial for making the expert look thats the foundation of any suitable business letter. Your company letter should earn a great first impression, because in some instances reading that letter is going to be the very first time the recipient encounters your company. Als o, its quite common that you set the term Attention facing the contact person to guarantee the perfect person gets it. Every company uses a great deal of business memos, and lots of them nowadays are sent by email that makes them even more ubiquitous. The Key to Successful Writing Personal on Envelope of Resume to Business Be aware that while a career objective is recommended, its NOT a must. A personal branding statement is a brief personal statement about yourself, your expertise of a specific subject or a number of subjects, whom you serve in the market, and most significantly your distinctive approach thats different from several other experts in your area. If youre making a more general personal summary with a certain job title in mind, make sure to highlight achievements that will make you standout in the area. Research about company as soon as youre selected for a personal interview, you have to do a bit of research and understand some details about the organization, i ts services and products rendered etc..